14th April 2016
Personal Care Brand to Support British Fencing
British Fencing is delighted to announce the start of a partnership with world-recognised personal care brand, Wilkinson Sword.
As part of the partnership, British Fencing will provide a comprehensive share of its rights including athlete appearances, brand exposure and bespoke events.
Speaking about the start of the partnership, British Fencing’s Chief Executive, Georgina Usher, said; “We are delighted to welcome Wilkinson Sword as our first Official Partner on our #RoadtoRio campaign. The Wilkinson Sword brand has a strong historic connection with fencing and together we look forward to writing a new exciting chapter in the sport. Not only will this partnership support our Olympic squad, but it will also provide some fantastic opportunities for a new audience to connect with fencing.”
World No 8 and recent World Cup winner James Davis, said; “Sponsorship plays such an important role in achieving success in Olympic sports and this backing is a real vote of confidence in the squad as we prepare for Rio. I’m proud to be associated with such a well-known household brand.”
Speaking on behalf of Wilkinson Sword, Lucy Oxley, Marketing Manager North West Europe, added; “We’re delighted to be supporting British Fencing on their #RoadtoRio campaign. Our strong British heritage and historical sword making expertise make British Fencing the perfect partner for the Wilkinson Sword brand.”
British Fencing’s Chairman, David Teasdale, added; “With our men’s foil team already reaching qualification standard and more athletes preparing to join them, we are delighted to welcome Wilkinson Sword into our partner team ahead of Rio.”