Brand identity expanded to cover new international kit
British Fencing is proud to launch its new FIE uniform logo.
Based on the new brand identity of British Fencing, the design was developed with input from the British international fencers.
This replaces the current “strip”, designed by former British international epeeist, Jo Maynard, in 1999. Commenting on the new patch she said, “It is an honour for any artist to have their work used in such a high profile environment for eighteen years. Whilst I will be sad to see the strip go, it is exciting to see the development of a new dynamic GBR identity.”
Speaking about the new kit, current international fencer James-Andrew Davis, said, “It will be exciting to be among the first athletes showcasing the new patches at the 2017 Senior World Championships.”
The FIE has approved the design for use from 15 July 2017. Prior to that date athletes must use the existing strip.
Patches will be on sale from Leon Paul from 19 June 2017.