(SOURCE: LONDON SPORT)

Each month, ten deserving applicants will be selected to receive a donation of £300. There will also be a £1,000 award for the monthly People’s Choice award, where the public can vote for their favourite individual, club or team.

Michelle Frost, spokesperson for MARS Milk explains why the fund has been launched: “Unfortunately, the tough economic climate has meant that less funding is available for sports individuals and clubs. Our hope is that the fund will help clubs to recruit new members and encourage sporty individuals to play for longer.”

Every month the MARS Milk Play Fund will also the chance to win the latest gadgets and fun days out to share with friends.

The fund is open to residents of, and clubs and organisations based in the UK and Republic of Ireland only. Applicants must be 18 years or over and only one application will be accepted per person, club or organisation.

Applications to the fund can be made on the MARS Milk website www.marsmilk.com from May 1 2014.