In this series of webinar session, we delve into the fascinating insights gathered through the ‘Behind the Mask’ research conducted by British Fencing and Crowd DNA in 2021.
There are three sessions in this series. The registration link will sign you up to all three.
Tuesday, August 23rd 2pm
Wednesday, August 24th 2pm
Friday, August 26th 2pm
Venue: Online webinar series. The sessions will be recorded and registered attendees will receive the recording. Please register by clicking the blue button below.
Host: Virginia Bailey, Participation Director
Session 1: Tuesday August 23rd, 2pm
This first webinar in the series of three will provide an introduction and overview and into the Behind the Mask research conducted by British Fencing in partnership with Crowd DNA at the end of 2021. Virginia will be joined by Delilah Brierley and Dan Solkin from Crowd DNA.
Crowd DNA is a cultural insights and strategy consultancy with offices in Lonon, Amsterdam, New York, Singapore, Sydney and Stockholm. Formed in 2008, operating in 75+ markets, we bring together trends specialists, researchers, strategists, data analysts, writers, designers and film-makers, creating culturally charged commercial advantage for the worlds most exciting brands.
Session 2: Wednesday August 24th, 2pm
This second session will look at the insight through the lens of diversity and inclusion. Ensuring fencing is open and accessible is important to us all. This session will explore what learnings we can take from Behind the Mask to apply in our clubs and community.
Session 3: Friday August 26th, 2pm
This third and final session of exploring the Behind the Mask research, will answer the ‘so what does this mean for my club?’ question. We will look at practical ways you can apply the research in your club.
The sessions will be of particular interest to people working as community and development coaches, volunteers and club admins. Also, as this series is an in depth and fascinating look into the mind of a fencer, it will be of interest to anyone who would like to know more about the insights gathered from the Crowd DNA research. If you are interested in fencing and why people get involved, would like to know how to encourage people to fence who may be reluctant, or are interested in research and insights, you are invited to join the series.
In 2021, BF and Crowd DNA conducted the Behind the Mask research project.
#BFLearningWeek 2022 will explore many aspects of our exciting sport, with experts in coaching, sports psychology and performance joining guest speakers and the BF team to give insight into our fencing world and its future.
The week takes place between 22nd and 29th August with a series of online events.
FAQs and a full timetable, updated regularly, can be found here.
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