09/08/2022- Coach


BF is delighted to announce that Richard Cheetham MBE will join BF Learning Week 2022 as a keynote speaker on Wednesday, August 24th. Join Richard for his 7pm live webinar session, A journey of possibility: Exploring the potential of creative thinking within the coaching setting.

A journey of possibility: Exploring the potential of creative thinking within the coaching setting.

Wednesday, August 24th 2022, 7-9pm

Venue: Online webinar. The session will be recorded and registered attendees will receive the recording. Please register by clicking the blue button below.

Host: Dusty Miller, BF Head of People and Culture

Guest speaker: Richard Cheetham MBE


About the Session

The concept of creativity is increasingly one which has drawn the attention of sport coaches and how this can be applied to their coaching practice. Why should coaches adopt a more creative approach? It is to seek improved performance, generate greater engagement with participants, prevent complacency in session design and to learn and to gain confidence in developing and implementing new ideas.

In addition to these, one must also recognise that sport faces the challenges of retention and recruitment. Developing a dynamic and motivational climate with new innovative ideas and new practices can become integral to your coaching philosophy, and help to decisions and actions. Creativity can keep things fresh, especially during a long season. There is satisfaction and enjoyment that comes with the excitement of seeing ideas come to fruition and a confidence gain in becoming prepared to provide ‘colouring outside the lines’ sessions.


Invitation to:

This online seminar aims to support those in roles of coaches and to help to understand the key aspects of their work (see below). The session is also suitable for athletes and anyone who is interested in a discussion on the practical use of creativity in often unexpected applications.


Seminar Aims:

  • Recognise and understand the concepts of creativity through the use of current research and practical application.
  • Discuss and develop ways that a more creative and innovative approach to coaching can engage athletes.
  • Identify the potential impact on performance, engagement and development by adopting a creative and innovative philosophy in coaching practice.
  • Through the use of a series of active learning tasks, develop and reflect upon new ideas generated in the seminar.


About Richard Cheetham

Richard Cheetham MBE has gained recognition nationally and internationally within coach education. He has worked with a range of sport governing bodies and professional teams, including England Rugby, GB Wheelchair Rugby and British Canoeing, alongside Saracens, Birmingham City and Fulham FC. Since May 2014, he has worked with the UCI World Cycling Elite Coach Education Programme in Switzerland on the international coaching diploma and has delivered the leadership element on the Sport Directors course.

In addition, Richard has worked with businesses on the skills that could be transferred from coaching to their environment. These include the importance of building and developing relationships, and creative thinking. His expertise focuses especially on these areas.

His research, publications and conference presentations have focused on developing a more holistic approach to coaching, as well as encouraging creativity and innovation in practice sessions, design and captaincy in the professional rugby union.

Richard spent three years teaching and coaching rugby in New Zealand and is a Senior Fellow in Sports Coaching at the University of Winchester. In 2017 he received an MBE for his services to education and community sport, and was awarded UK Coach Developer of the year in 2018.


About BF Learning Week

#BFLearningWeek 2022 will explore many aspects of our exciting sport, with experts in coaching, sports psychology and performance joining guest speakers and the BF team to give insight into our fencing world and its future.

The week takes place between 22nd and 29th August with a series of online events.

FAQs and a full timetable, updated regularly, can be found here.


Join the conversation. Share your stories using #BritishFencing on Facebook, Twitter or Instagram

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