Connecting with our creative audience as well as lunging into the Metaverse.
Distressed Design has signed a two-year agreement with British Fencing to become The Official Artist in Residence in the lead-up to Paris 2024 Olympic and Paralympic Games. Over the course of the two years, NFT (Non-Fungible Token) art will be created and sold via Distressed Design and BF will receive revenue from any sale, helping to diversify BF’s income-generating activities. One of the key benefits will be to support BF with connecting with the creative side of its audience. This will be achieved through regular blog articles on the BF website. BF also hopes to launch a series of non-monetary NFT collectibles to celebrate the 12-month countdown to Paris 2024.
Distressed Design Ltd is the trading name for NFT Artist Christopher Hunt. Christopher comes from a prestigious career in advertising, having won the industry’s biggest awards for campaigns that have engaged over a billion people. Over his twenty-year career, Christopher has worked for companies such as Ogilvy and M&C Saatchi. He is currently serving as Creative Director for a new crypto company called Evai, a platform that rates crypto assets.
Distressed Design is the manifestation of an artistic dream to display his love, creativity, and talent for distressed collage art. The passion that drives his artwork is the result of a range of influences over two decades. As an art student, he began to understand how imagination, freedom of style, and artistic interpretation give rise to an individual style and the creation of stunning, unique pieces of art.
Christopher’s NFT style – which he describes as distressed, surrealist collage – has emerged over time, influenced along the way by El Lissitzky, Andy Warhol, and designer Peter Saville, to name a few. It is essentially minimalistic and ‘clean cut’ work: there is always a reason for the placement of each image and piece of text, which together form purposefully crafted work.
The pieces are constructed from things that he finds interesting, from a texture, to a sculpture, a landscape, or a twisted packet of sugar. Then, he brings it together in a harmonised and balanced collage, using the principles of the golden section, colour theory, and page dynamics.
Christopher Hunt, Founder of Distressed Design, says, “I’m really looking forward to relishing this artistic endeavour with BF. NFTs are relatively new and it’s very exciting and pleasing to see a forward-thinking sporting body like BF adopt this future-focused technology and creativity. I can’t wait to engage with the BF community and collaborate on the many creative ideas and inspiration to come. I consider this agreement as Official Artist in Residence a real honour and I thank you all in advance. Let’s make some cool art…”
James Craig, Commercial Director at British Fencing, says, “This partnership is exciting due to the support it will offer BF in communicating and connecting with new and existing creative audiences. It hopes to provide an artistic representation of BF’s community and artistically reference BF in terms of where we have been, where we are, and where we want to go in the future. Chris is an extremely open, collaborative, and creative individual. He is looking forward to connecting with our community members and allowing design elements and creative ideas to influence his artwork. We hope that our further ventures into digital and tech fields will indicate to other forward-thinking brands that we are open to conversations about their support. Moreover, it will demonstrate that we already have NFTs owned by members and fans, which can be further utilised by brands wanting a direct relationship with the creative Metaverse section of our community.”
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